The retailer holds a very important role in RPG. Retailers all over the world will be able to apply for RPG sponsorship. Each qualifying retailer will become a focal point for network members. Gamers will be directed there to purchase their products, take advantage of product discounts and promotions, give in-store demonstrations, and handle Guild business.

The limelight and attention the retailers will receive from the network will be aimed at increasing their business and strengthening their sales with regard to roleplaying-related products.