Which came first, the chicken or the egg? In this case, the egg. Right now, we’re looking at an incubation period of about twelve months, which puts the tentative hatch time at sometime early Summer next year.

From a tool standpoint, this means the basics will come first. The website, a good collection of sponsoring retailers and publishers, the gamer registry, an issue or two of the member magazine ready to go, and so on.

Then it’s member recruiting time, and we build a supportive customer base. Then we add the nifty tools, one by one, as the membership demands/supports them. That’s the basic execution plan. “Golly, that sounds simple,” you exclaim? Well, it certainly isn’t rocket science, but it will take some careful planning and growth time.